AFRRI Research papers available!
The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The first report outlines our use of a newly developed methodology called the Participatory Radio Campaign. The second report presents our analysis of market information services (MIS) and their effectiveness on the radio. The last report presents our results from integrating newer ICTs with radio to create more effective farm radio programs.
Download the reports:
Participatory Radio Campaigns and Food Security
Marketing on the Airwaves
The New Age of Radio