FarmQuest: reality radio in Mali to encourage youth to consider “farming as a business”

FarmQuest was a new type of project for Farm Radio International and indeed for the communication for development field generally. Radio dramas are very common across sub-Saharan Africa, but bringing the element of true reality into the programming and introducing a competition element is new. This pilot project has allowed Farm Radio International to test a new and exciting medium to deliver valuable, timely, and most importantly, entertaining content to rural populations in Mali.

This final project report presents the findings of FRI’s first reality radio series in Mali.