Participatory Radio Campaigns and Food Security

The African Farm Radio Research Initiative (AFRRI) was a 42-month action search project implemented by Farm Radio International in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. AFRRI set out to test the effectiveness of a new type of radio campaign: the participatory radio campaign (PRC). Working with partner radio stations in five African countries, AFRRI created a series of farm radio programs designed to educate farmers, and enable them to improve their agricultural practices. This is the major research report coming out of this multi-country action research project. The learnings from this project have provided valuable insights into how to do interactive rural radio in the rest of FRI’s work.