Publications

International Institute for Tropical Agriculture (IITA)

The socially engaged investors guide to communication for development: How public and private investment in communication for development can influence scale-up and adoption in small-scale farming households in sub-Saharan Africa

The socially engaged investors guide to communication for development: How public and private investment in communication for development can influence scale-up and adoption in small-scale farming households in sub-Saharan Africa

Abstract: The strongest information campaigns and campaign materials result from a communication for development approach, supporting active engagement with the target audience from the outset. Additional investment can deliver appropriate and timely targeted materials and messages that are rooted in the lived experience of the audience. This guide aims to improve socially progressive investment in…

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Scaling-up improved legume technologies in Tanzania (SILT) : Final Technical Report

Scaling-up improved legume technologies in Tanzania (SILT) : Final Technical Report

Document also available on IDRC’s Digital Library Here. In 2015 a group of like-minded organizations came together to explore whether working together on a campaign-based communication and extension approach could make a significant contribution to our understanding of development communications for impact and scale. The idea was simple. What if… instead of lots of individual…

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