NCBA CLUSA utilized a variety of ICT-enabled agricultural extension services to ensure that their interventions were reaching smallholder farmers diverse in age, access to technology, and geographic location. The ICT-enabled agricultural extension package comprised of three core products:
• A free cell phone service (3–2–1 Service) providing digitally guided information for SSTP value chain crops, available to all smallholder farmers within Vodacom networks;
• Online products (Audio and Visual Job Aids) including videos, lectures, dramatizations and interviews available through Vodacom and accessible primarily to extension agents that have smart phones and that can use them as downloadable audio/visual aids to enhance their services and;
• Radio programs, in a variety of formats, including Farm Radio International’s Participatory Radio Campaigns (PRCs).
Summary of results:
The use of ICT extension services in Mozambique is a relatively new approach, therefore the demand for the services are still low and many potential users are not aware of the existence of 3–2–1 services. In order to stimulate demand, massive marketing awareness campaigns were carried out. The project promoted ICT services using local radio shows in some districts
such as Ribaue, Malema and Alto Molocue in northern Mozambique — the radio shows were aired more than four times per day in national and local languages, namely Portuguese and Macua/Lomue. In addition, the project invested heavily in marketing materials such as posters, pamphlets, and instruction cards.
This project is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents of this report are the responsibility of Farm Radio International and IBTCI and do not necessarily reflect the views of USAID or the United States Government.