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The socially engaged investors guide to communication for development: How public and private investment in communication for development can influence scale-up and adoption in small-scale farming households in sub-Saharan Africa

The socially engaged investors guide to communication for development: How public and private investment in communication for development can influence scale-up and adoption in small-scale farming households in sub-Saharan Africa

Abstract: The strongest information campaigns and campaign materials result from a communication for development approach, supporting active engagement with the target audience from the outset. Additional investment can deliver appropriate and timely targeted materials and messages that are rooted in the lived experience of the audience. This guide aims to improve socially progressive investment in…

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