I’m Emma Bider, an intern with Farm Radio International in Burkina Faso. The month of June marked the beginning of a new Participatory Radio Campaign here that encourages farmers to produce orange-fleshed sweet potatoes.
The project was launched in Orodara, a town in the southwest of the country, where a local radio station will broadcast the show for the next six months. Three radio stations will be participating in the campaign.
The photo above depicts a group of producers listening to an explanation of FRI’s “beep-to-vote” technology. After each week’s show, the broadcasters will have a chance to hear from their audience. They will ask a question and then offer a few possible ways listeners can answer the question, sharing telephone numbers over the air that correspond to each answer.
The listeners “beep” the answer they prefer — that is, they call the number then immediately hang up. In doing so, they won’t have to pay for a call because it will show up as a missed call, but they still get to share their feedback and ideas with the radio station.
This is really useful for broadcasters because it gives them information on their listeners’ needs and opinions. In short, this is a simple and realistic way to ensure that listeners’ voices are heard!