Matilda Amoah first appeared on Todays FM in January 2016. She had received an invitation to participate in a panel discussion on one of the station’s programs. The show went well and Matilda was hooked. Matilda decided on a new career and asked to join the radio station team.

She started as an English-language newscaster. As she gained experience in front of the microphone, she was asked to host other programs. “This was one of the crucial moments of my life,” she says.

She is currently a presenter on the farmer program called “Kuapa,” which is broadcast from Todays FM in Ejura, one of the breadbasket districts in the Ashanti region of Ghana. She hosts a program sponsored by Farm Radio International and the World Food Programme. This program addressed issues of weights and measures, which is an important marketing issue for farmers who want to get a fair price for their product.

“Not only had I been given a voice, I had received a platform as a female farm broadcaster which I have used to encourage and inspire thousands of young people through my weekly programs,”

Matilda Amoah, 2019 George Atkins Communications Award recipient

This program has had a huge impact on the community. Farm Radio’s Ghana country representative Benjamin Fiafor says: “Through her persistent effort she has been able to push the Ejura District Assembly to convene meetings with other adjoining municipal and district assemblies to enact a common law for enforcing the standard weight and measure.”

Matilda Amoah cuts a cake with Ben Fiafor, the Country Representative for Farm Radio International in Ghana, after she was awarded the 2019 George Atkins Communications Award.

Matilda has also become a maize farmer, learning from her own program and interviews with farmers and experts.

She is proud of her work.

“Not only had I been given a voice, I had received a platform as a female farm broadcaster which I have used to encourage and inspire thousands of young people through my weekly programs,” she says. “I have actively inspired more female and young farmers to do farming as a business by sharing agricultural information to remote rural communities, thereby supporting agricultural extension efforts through local languages.“

Radio has been part of Matilda’s life since childhood. She was raised by a single mother, whose struggle to raise five children demonstrated the values of hard work, determination, and grit that it takes to be successful. Matilda says that radio was an escape for her when she was a child. Listening to the voices on the radio allowed her to mentally drift away, ignoring her painful or discouraging situations, at least for a while.

Now she is one of those voices on the radio. She credits her communication skills and inquiring mind for helping her create an interesting radio program that explores new ideas each week. Thanks to the feedback she gains from the Uliza Suite, provided by Farm Radio International, she is able to gather feedback from her listeners, who share their ideas and questions via mobile phones. She uses this listener information to ensure her program addresses the questions and interests of her audience.

She explains, “I have developed tailor-made solutions to problems expressed by small-scale rural farmers. Delivering timely and relevant information is primal to my passion in helping rural farmers.”

Farm Radio International presents the annual George Atkins Communications Awards to radio broadcasters who excel in providing programs to help small-scale farmers feed their families and increase their incomes. The award is named after the late Dr. George Atkins, the founder of Farm Radio International.

Farm Radio International presents the annual George Atkins Communications Awards to radio broadcasters who excel in providing programs to help small-scale farmers feed their families and increase their incomes. The award is named after the late Dr. George Atkins, the founder of Farm Radio International.

Matilda Amoah celebrates with the team at Farm Radio International at the Ghana office in Accra.

Want to learn more?

Get our latest news and stories.

Subscribe

Get our latest news and stories.