When is radio more than just radio?

When is radio more than just radio? This farmer in Arusha, Tanzania is using his mobile phone to access two minute summaries of radio broadcasts “on demand”. He can leave a message for the radio station once he is finished listening.  Cool? Yes. Helpful for millions of small-scale farmers that need access to audio-based information?  You bet.

Learn how modern technology enhances rural radio in our programs to reach more farmers, but also lets these farmers interact with the information they hear over the airwaves in The new age of radio: How ICTs are changing rural radio in Africa.