Annual Survey of Radio Partners

To improve our resources and services, Farm Radio reaches out to our radio partners every year with a survey. This year, a total of 337 broadcasters from 161 different radio stations in 21 different countries responded.

Using FRI resources and services

We asked radio partners which of our resources or services they had used in the past year.

  • 63% had used Farm Radio Resource Pack items
  • 59% had participated in WhatsApp or Telegram discussions
  • 52% had used Barza Wire
  • 51% had participated in our online discussion (about addressing sensitive issues on air)
  • 38% had followed our online learning modules
  • 36% had participated in our campaign series planning workshops or in-station trainings
  • 35% had participated in a Radio Resources orientation workshop

We also asked partners how frequently they use our resources. About a third (32%) said they use them every week, while 37% said several times a week.

The survey found that more than 80% of respondents had used one of Farm Radio’s resources in the past 2-3 months, compared to 73% in last year’s survey.

Usefulness of resources and services

The survey asked radio partners to rate eight different types of resources in terms of how useful they are. Respondents found that Barza Wire stories were the most useful, followed by interview scripts, radio spots, and FAQs on COVID vaccines.

During the last year, we produced a number of sets of suggested interview questions. More than 80% reported that they had used them.

In 2022, we translated various resources into many local languages. More than half (58%) of respondents said they were useful, while about a third said they didn’t speak the languages we had translated our resources into.

We also asked respondents about their preferred training resources, and the top three were: Radio Resource orientation workshops, Broadcaster how-to guides (BH2s), and in-station trainings.

Over the last year, we distributed different kinds of resources on issues related to gender equality, sexual and reproductive health and rights, and gender-based violence. We wanted to understand whether these new resources had helped broadcasters create programming on these issues. So we asked respondents whether their confidence in producing and airing programs on gender issues had changed since last year. More than 80% said that they felt much more confident.

We also learned about our radio partners’ interest in using interactive tools in their radio program. Farm Radio offers the Uliza poll to collect listener feedback via survey questions and voice recordings. Nearly all survey respondents said they want to use this tool in their programming. Almost all (80%) said they would use it to include listeners’ comments and opinions on air. About 70% would use it to learn more about their audience, while two-thirds said they would use it to get feedback on topics to cover. More than half would use it to run quizzes.

Year Published:
Vijay Cuddeford

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