Farm Radio International partnered with a consortium led by the University of Saskatchewan, including national partners, to develop a scale-up strategy for the SPIFoNS project, which aimed to catalyze large-scale positive change in food and nutrition security in southern Ethiopia by scaling up pulse crop innovations. Farm Radio International developed participatory interactive radio programs targeted to both project and non-project locations.
This communication approach involved working with four radio stations in Ethiopia: Woylaita Sodo Fana FM. Wolaitie FM, Fana FM Asela, and Sidama Community Radio. Capacity building at these stations followed the FRI in-station approach, and enabled each station to produce a quality farmer program focused on pulse innovations. The radio programs focused on creating awareness around innovative pulse production practices and on product promotion, with a particular focus on haricot bean and chickpea.
An estimated 219,000 farmers listened to at least one episode of the radio programs on one of the four stations, exceeding the target of 135,000.
There was a significant amount of interactivity between listeners and the radio stations during the project. The number of farmers who used interactive mobile platforms to participate in opinions polls, provide feedback, and receive other services was 3,100, and the total number of interactions was approximately 19,000.
This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), www.idrc.ca, and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC), www.international.gc.ca