GFRAS Good Practice Note for Extension and Advisory Services: Using Radio in Agricultural Extension
Radio is considered one of the oldest information technologies, and is one of the most popular in the developing world, partly due to its accessibility and affordability. While many rural people own a radio, those who do not may access programming through family, friends, or neighbours. Traditionally, radio has been seen as a one-way communication tool, providing information, news, and entertainment to listeners. However, when integrated with other communication tools (such as mobile phones) it can serve as a two-way platform for dialogue, to further discussions about topics that interest listeners, and to create entertaining and interactive programmes. For farmers, radio has the potential to help connect them to technical specialists, policy-makers, other farmers, suppliers, or buyers. Radio, and particularly participatory, demand-driven radio programming as a tool for extension, complements existing agricultural information systems that emphasise interaction among stakeholders (farmers, public and private knowledge brokers, market actors, researchers, policy-makers, the financial sector, etc.) where no single actor is the expert. More so, radio programmes in vernacular languages provide new communication channels and space for dialogue for communities in more remote areas, or of varying literacy levels.
This working paper published by the Global Forum for Rural Advisory Services (GFRAS) in 2015 outlines FRI’s general approach to programming in rural advisory services.
- Year Published:
- Ian Pringle email@example.com
- Publication Type:
- Working Papers
- Partner Organizations:
- Consultative Group on International Agricultural Research (CGIAR), Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH, German Federal Ministry for Economic Cooperation and Development (BMZ)
- advisory service, extension