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Marketing on the airwaves Marketing information service MIS and radio

Marketing on the airwaves: Marketing information service (MIS) and radio

The African Farm Radio Research Initiative (AFRRI) was a 42-month action search project implemented by Farm Radio International in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. AFRRI set out to test the effectiveness of a new type of radio campaign: the participatory radio…

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